Merriam-Webster defines ‘credibility’ as “the quality or power of inspiring belief”
The lack of credibility is the downfall of so many new businesses, both online and off. Credibility isn’t just important, it’s vital to the success and growth of your business. If you operate an online business, then credibility is more valuable than your virtual real estate, your copyrighted materials or even your money. On the internet, whether we’re the ones buying or selling, the only way we have to judge the credibility of others is by what they say about themselves, what others say about them, and how valid and, yes, CREDIBLE the information is that they publish on their websites or post to blogs and forums. A new business with no track record, or customer list to showcase or utilize has to find other ways of building credibility and trust.
So How Exactly Does One Go About Build Credibility?
The following Five tips will help you build your credibility and, as a result, your home business.
1. Free Reports
A free report on a targeted niche subject can be written and ready to be delivered to your prospects in a matter of hours. You already know your subject matter so you can scratch the many hours of research that would be necessary if you were writing a report on a topic that you knew nothing about. You already have all of the information that you need right there in your head.
Publishing your own ezine is a great way to build your credibility. Yes, you can publish your own ezine even if you don’t have a list yet. Just like there are article directories on the Internet, there are also ezine directories. You can write your own ezine and submit it to any or all of the ezine directories where www.ufabet other website owners and ezine publishers have access to it. And, of course, you can publish your ezine on your website for your visitors to read or download and start building a list at the same time.
3. Paid Advertising
You need first-hand exposure, fast, in order to effectively build your online credibility and paid advertising is one of the best ways to gain that exposure. Google AdWords is a fairly affordable method for increasing your visibility and recognition, and there are literally hundreds of ebooks and article on how to use and profit from AdWords. If you do have the funds, you could hire an online advertising firm to place advertising for you. Or go to Google and type the words: ‘paid internet advertising’, into the search box. You’ll get a ton of hits.
4. Testimonials and Product Reviews
What carries a lot of weight -as far as credibility goes- are the opinions of other experts in your field. But what carries the greatest weight is what the customers themselves say.
This means that you can get instant credibility if you present the unsolicited testimonials of your satisfied customers. These testimonials should be accompanied with the email address or website and full name of the customer. If you provide excellent service or an outstanding product, testimonials will come unsolicited. When you receive one, just email the individual and ask if they would mind if you published their comments. Most people will be happy to oblige.