In the world of digital social media has emerged as an essential component of a well-planned marketing strategy. Social media platforms such as Facebook, Instagram, Twitter and others. provide a variety of opportunities for companies to promote their offerings. They can be used for free and allow you to interact with a wider crowd at the same time. There is no need to spend an enormous amount of money creating a strategy for marketing which includes social media video. Whatever your situation, whether it’s an e-commerce or a traditional company, it’s high time you start taking the social media marketing seriously.
Based on the data shared by Lyfe marketing According to Lyfe marketing statistics, 93 percent of the videos posted on Twitter are accessed via mobile phones. The number of views for branded videos on YouTube have doubled over the past three years. Additionally, Facebook live videos receive 10 times more comments than the regular videos. These statistics prove that videos are popular on social media platforms. This is due to the fact that millennials are connected more with videos on social media. Web Marketing Video Council has discovered that more than 60% of companies use social media videos regularly for promotional purposes. Therefore, it’s highly likely that your competition is using the power of social media videos to increase their customers.
Instagram is a powerful social network that lets users to share photos and videos on the internet. Techcrunch has been researching Instagram developments since the platform’s launch. According to their research, Instagram crossed the buy instagram views threshold of 1 billion active monthly users in the year 2018. Additionally, Instagram is currently growing at an average of 5 percent per quarter, which is the most of all social media platforms. Therefore, Instagram is the best option for promoting your company’s products and services. In this post we’ll walk you through the ways to make use of Instagram videos in reaching out to a wider audience.
Create videos that are short and valuable that reflect your brand. It is possible to showcase your product visually through these videos. The commercial could be inspiring or funny, or even emotional. Instagram allows users to post a 60-second clip on the timeline. With these short videos it’s easy to catch the attention of your target viewers. Additionally shorter videos are the best to provide clear details about your product. The commercial can be shared on Instagram Stories, IGTV or in the Instagram timeline.
Display your product’s specifications, or show a “product in action” video to show its capabilities. Concentrate on the most important aspects to keep viewers interested. Make the video more informative , not as descriptive. Attention to detail is key to making a stylish and attractive video. It is possible to put the video on your company’s Instagram timeline for your viewers to view at any time. Making these videos in a hurry draws lots of interest.
A great way to make use of Instagram videos can be to make educational content. Do-it-yourself or ‘how-to’ videos showcase your product’s capabilities. This allows users to comprehend the product’s use. It is also possible to make troubleshooting videos for the issues your customers may encounter. These videos are a hit with the targeted viewers since they provide relevant information in a short amount of time. Through sharing these videos regularly, you will be able to build relationships with your current customers.
Video behind the scene
Customers are becoming more selective when selecting a product, so it is crucial to create an emotional connection with them. You can make behind-the-scenes videos that guide them through the details of your product. You could also conduct short training sessions on techniques and tips for the use of your product. The quick-forward video Sheryl Cole shared about her work can give you an ideas. It’s all about being clever and creative in capturing the perfect moments for your Instagram post.
Instagram Stories Video
Instagram introduced Insta Stories in the month of August of 2016. With stories, you are able to post videos or images to your followers for a 24 hour duration. The short time frame gives a sense of urgency and users tend to read the stories in the same way as they would view an active. Stories can be used to advertise your business in the following ways:
- Offering deals that are short-term is an effective way to draw customers to your products and services. It is possible to set up the deal so that it is only used during the duration of the story. When people learn about these deals and are interested, they’ll come back for more.
- Invite an influencer to take over your Instagram account to post an exclusive glimpse of discounts and products. An influencer with a familiar face is certain to draw more attention.
Live on Instagram
The most appealing feature of Instagram is the ability to stream live video. When you live stream on Instagram you will be in the front of the feeds of your followers. Therefore, there are a lot of likelihood that your followers will interact through your stream. They can view your stream even though they aren’t present at the event. Previews of products, new releases Q&A sessions, educational streams and more. are a few ways you can interact with your online community. If you have planned your event then you can advertise your event via emails or different social networks.
Bring on the creators
Add a personal touch to your tales by sharing the stories of your employees who helped create the products or services you offer. It is possible to ask team members to talk about their experiences through the process of product development. You can also allow your employees to manage the company’s Instagram account for a period of time. They will then be able to share information about their lives at work and the work involved in creating the product. Employees can also conduct an open-ended Q&A session with the public to inform them on the products. These video-based sessions can bring a sense of connection to the audience you want to reach and add more views for the Instagram account.