What Is Email Marketing, Anyway?

Upon doing a bit of research, it can be concluded that the majority of businesses thinking about promoting their company offers via email marketing are not searching for “how to create an effective email campaign,” but rather looking for answers to the most basic, standard question, “What is email marketing?” In fact, according to keyword search statistics, at least 673,000 people monthly demand answers to this very question.

So, in an effort to respond to the hundreds of thousands of people typing this question into search engines every month, I will go ahead and define what this marketing platform is, how it works, and how exactly it can be beneficial for your business Charter mail login.

Email marketing is a method of outreach for companies that are trying to generate exposure of their product or service offerings, drive traffic to their website, and build and retain a loyal customer base.

Marketing to an optin email database consisting of your existing customers with the primary goal to keep in touch with them on a frequent basis is what is called newsletter email marketing. A company will attempt to maintain this beneficial relationship by emailing different forms of corporate correspondence to their current clients in the form of company announcements, press releases, and new, upcoming events.

This form of advertising is similar to newsletter email marketing in that it involves sending emails to your existing customer database. However, as opposed to sending weekly or monthly company updates, you are sending promotional offerings, consisting of product or services launches, coupons, sales, and/or special promotions.

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