Business Blogging is Big Business!

Blogging is big business right now, everyone has a blog from the big guys at Microsoft to next-door’s angry teenager. It’s quick, it’s easy and it’s a great marketing tool for a business.

Business blogging can be used to keep customers and visitors up to date on what’s going on in a business, what’s coming up, general chit-chat that doesn’t fit anywhere else on the company site but might be interesting It also brings a personal feel to the site when it’s done right.

No matter how corporate and professional the web site may be, business blogging should be kept on a conversational level. It’s an informal contact that can be used to communicate and to sell at the same time. Keep up with comments made from visitors and reply to them if necessary – it shows that their comments are valued and they’ll likely return.

It doesn’t always have to be the guy in IT who does the blog just because it’s a technical thing. Anyone can write it, it’s the person who knows what they are talking about on that particular subject that makes the blog work.

Link to other blogs and articles of interest around the web if it’s appropriate to. Linking is a big feature of blogs and it can encourage return links. Use trackbacking, if possible, a form of notifier between blogs to say they’ve been commented on. This kind of networking can provide both valuable visitors and some good links to feed the search engines with.

Linking the blog to an RSS feed is a good idea too, as it will automatically tell interested parties when it’s updated, to save them having to keep checking back. They may even forget to occasionally, so a gentle prod will bring them back to keep up with the news.

The regularity of a blog is important, therefore it needs to be thought out before setting it up to make sure there will be things to say. Try to set a regular sort of time for postings. Daily, every three days, every week, it doesn’t really matter as long as it is regularly updated – that is the point of a blog.

The search engines will read the blog and will like it for being kept up to date. So, make sure to get a few keywords in there without going overboard and it will know the content is relevant to the site, helping keep it’s spiders busy and listing positions as high as possible.

If a business blog should not work out for any reason, collect pertinent posts for a news archive and close the blog gracefully over a period of time rather than immediately, making sure to inform regular users.

If you have a business website, blog about topics within your business. If it’s more of a personal website or topic related, then use the blog to comment about your particular interests. Either way, a blog is most effective when used to convey the opinions of the author on any given subject.

Either install simple to use blogging software on your website such as WordPress, or go to sites like Blogger and Tumlr where they will host a blog for you. Make sure to name your blog and use your relevant keyword phrases within your blog name. Setting up an RSS feed for your blog allows publishers and readers to instantaneously gain access to your content as soon as you put it out there. With the blogging systems and websites that exist out there today, you can go all out with the type of content you want published on it. You could even have video on your blog with just a few clicks.

The best way for generating blog content is to just voice your opinion regarding news and current events. Read the news and articles on the web and voice your opinion about what’s going on in your particular topic. Voice your opinion. I’m sure that there are tons of other people that have the same interests as you and are looking for people that share the same values and opinions.

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