Chief among the specialised skills that your business should outsource, you should outsource SEO content writing.
Writing SEO content is a specialisation that marries insight from two important areas: how the human psyche works, and how search engines crawl. In other words, the science of keyword analysis applied to the art of human communication.
SEO content development is more important than ever
It’s been maligned and misunderstood as trying to “game” search engines, but is it really an evil word, “SEO”? No.
According to the Wikipedia SEO content definition:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. seo
As long as there are search engines, content will have to be optimised for search engines. As search engines become more “human”, backdoor tactics and deceptive methods will more and more become obsolete. And that’s a good thing for us all.
Now – more than before Google’s revolutionary algorithm changes of recent months – our chances of ranking high are better than ever. The scammers and spammers who used awkward tactics to block up our search engine results pages have been flushed away. But you still do need to understand how search engines “think”, if you want to score well with them and attract more traffic to your websites.
Is “outsource” an evil word, then?
Since SEO content writing is such an important and specialised skill, is it a mistake to outsource it?
Yes – if you outsource such crucial work to a part-timer working out of his parents’ bedroom halfway around the world. But if you hire a professional to provide a well-defined product into a well honed workflow: No, it’s definitely no mistake.
Outsourcing can open up a whole world of talent at your disposal, for a fraction of the cost of traditional employment. And thanks to the internet, you can quickly and easily take advantage of the global outsourcing company boom.
It used to be that you could just write keyword rich content and rank well
You know what those look like:
“Dog training trainers are always looking for the best dog training resources they can find. Unfortunately, dog training resources are not always available at dog training pet stores. However, at dogtraining.com, you can find all your dog training needs at our dog training website.”
Not only is copy like that annoying as heck to read, but it now gets penalised by Google’s algorithms.
Google is always trying to get its search engine to think more like a human – maybe one day it will, and “SEO content” will simply be called “content”. But until that day comes, if ever, SEO will always be an essential need for all businesses online.
- Keyword stuffing is dead.
- Indiscriminate backlinking is dead.
- Deceptive methods are dead.
- But SEO is alive and kicking harder than ever, especially with LSI.
LSI isn’t a drug, but it’s a cure.
Today, search engines use a methodology called Latent Semantic Indexing (LSI), which uses mathematical models to figure out the overall theme of a body of copy, the way people normally talk.
So, instead of ranking an article based on keywords, Google now ranks an article for using the key phrases that real people use when they talk about a given subject.
This means that today’s solid SEO content is creative SEO content. Unlike the bad old days of keyword stuffing, LSI themed keyword content reads and sounds the way a human speaks – because it uses the actual phrases that a real person would use.
3 reasons why you need outsourced content:
1. It keeps your content writing fresh
Writing new SEO content on a regular basis is not an easy task, but a dedicated SEO Content Writer can provide you with fresh SEO copy regularly, no problem.
2. Content writing for social media has gone SEO as well
Social media marketing begins with solid SEO content. How so? You want people to tweet, like, share and otherwise upvote your content. Which they can only do if:
- Your content is great and
- They can find your great content
A good SEO Content Writer hits both targets.
This goes for content writing for Facebook, Google+, blogs – everything.
3. Premium content is even central to video – which is skyrocketing in importance
Videos are based on scripts and introduced by copy on web pages, whether your own or on YouTube. This copy must be SEO copy.